Porsche Cars North America Breaks Sales Record
Porsche Cars North America, Inc. (PCNA) recently announced that 2023 retail deliveries in the United States totaled 75,415 cars – a new record – and a 7.6 percent increase versus the previous record set in 2022.
Amongst the model lines, the 911 and Macan were the stars of 2023. For the first time since 2007, PCNA sold more than 11,000 911 models in a single year, an increase of 14.6 percent versus 2022. The Macan set a new annual record with 26,947 deliveries against a previous high of 24,716 set in 2021. Versus last year, Macan sales grew 13.8 percent.
Sales of the Taycan grew by 4.1 percent to 7,570 cars, representing 10 percent of PCNA sales in 2023. In parallel, the 718 was the fastest-growing model line in 2023 with an increase of nearly 30 percent in 2023 to total 4,526 cars. The introduction of the third-generation Cayenne during the course of 2023 drove sales past 20,000 vehicles for only the second time in PCNA history.
Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled a record 38,788 cars a 17.7 percent year-over-year increase.